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Northeast Florida New Construction Buyer Guide

The builder's rep works for the builder. I work for you.

Builders, incentives, CDD traps, warranty timelines, and the inspection stack that catches problems before they become $20K problems three years later. Everything you need to buy new construction in NE Florida with your eyes wide open — written by an agent who walks new-build punch lists every week.

Career Volume
Deals Closed
Major Builders Covered
Active MPCs
Who this guide is for

The real story on New Construction

Here is the single most important thing I can tell you about buying new construction in Northeast Florida: the friendly person who greets you at the model home works for the builder. Not for you. They are paid by the builder. They are reviewed by the builder. They will tell you the truth about square footage and floor plans — and they will not tell you the things that cost the builder money. That is not their job. It is mine. When I represent you at a new-build community, my commission is paid by the builder out of an already-budgeted line item — so you get a true advocate at zero cost to you. I read the contract. I track the inspection windows. I push back on punch-list deficiencies. I know which builder will negotiate, which will not, and which lender incentive is actually worth more than the rate they advertise. This guide is the short version of everything I want a NE Florida new-construction buyer to know before they sign anything.

Types of waterfront in NE Florida

Types of waterfront in NE Florida

Northeast Florida is one of the most active new-construction markets in the country. Different builders serve different buyers — different price points, different finish levels, different warranty cultures, different willingness to negotiate. Here is the honest breakdown of who you are actually dealing with at each model home.

The Major Builders

Not all builders are

created equal.

D.R. Horton
🏗️
America's largest homebuilder by volume. Strongest in NE FL entry and mid-market — Clay, Nassau, north Duval, west St. Johns. Express Homes (entry) and base D.R. Horton (mid) lines. Aggressive on rate buydowns through DHI Mortgage — historically the strongest lender-incentive package in the market. Finish level is functional, not luxurious. Warranty service is volume-driven — you will need an advocate.
$280K-$550K typical NE FL range
Lennar
🏘️
"Everything's Included" model — fewer upgrade decisions, more transparent base pricing. Strong presence across Nocatee, Wildlight, RiverTown, and Bartram Park. Lennar Mortgage is their captive lender; incentives typically run 13%+ of sale price when stacked. Build quality is consistent if not exciting. Customer service post-close is corporate and process-driven.
$340K-$750K typical NE FL range
Pulte / Del Webb / Centex
🏛️
Pulte is #1 in Jacksonville permits. Three-brand strategy: Centex (entry), Pulte (move-up), Del Webb (55+). Strong in Nocatee, eTown, Wildlight, and Del Webb Nocatee. Pulte Mortgage 2/1 rate buydowns have been the headline incentive. Higher base finish than Horton, more buyer-friendly contract language than most national builders, generally cleaner punch lists.
$385K-$850K typical NE FL range
Toll Brothers
🌟
Luxury-tier national builder. In NE FL, Toll is at RiversEdge (Mandarin riverfront townhomes with rooftop terraces) and select Nocatee and St. Johns positions. High base finish, deep upgrade catalog, the most polished design center experience in the market. Slowest to negotiate price; most willing to make design-center concessions. TBI Mortgage is the captive lender.
$700K-$2M+ typical NE FL range
Dream Finders Homes
🏡
Jacksonville-based, publicly traded, now one of the largest builders in NE FL. Strong in Nocatee, RiverTown, eTown, Wildlight, and dozens of smaller infill communities. Mid-to-upper-mid finish, more flexible than the nationals on customization. Local presence means local accountability — easier to escalate a warranty issue. Jet HomeLoans is their captive.
$365K-$900K typical NE FL range
ICI Homes
🌴
Daytona-headquartered semi-custom builder, preferred builder at Nocatee for 10+ years. Higher-end NE FL communities including Coastal Oaks, Twenty Mile, Crosswater. Strong on customization within their floor plans — you can actually move walls within reason. Excellent build quality, longer build timelines, less aggressive on incentives. ICI Mortgage is the captive.
$525K-$1.5M typical NE FL range
Mattamy Homes

Canada's largest privately-held builder, big U.S. footprint. In NE FL: Wildlight (Forest Park), and select St. Johns and Duval positions. Mid-market finish, strong energy-efficiency emphasis, clean architectural detailing. Mattamy Home Funding is the captive. Strong corporate processes — sometimes a positive (consistency), sometimes a negative (inflexibility).
$385K-$725K typical NE FL range
Riverside Homes
🌊
NE FL-based custom and semi-custom builder. Building in Wildlight, Nocatee, and several St. Johns and Nassau infill positions. Upper-mid to high-end finish, strong reputation among local agents for build quality and post-close responsiveness. Smaller than the nationals — fewer floor plans, more attention per buyer.
$485K-$1.1M typical NE FL range
KB Home
🔑
National entry-to-mid builder, big presence in Clay, west Duval, and Nassau infill. Built-to-order with extensive personalization at the KB Design Studio. Aggressive base pricing; upgrades add up fast — most buyer regret with KB centers on design-center spend. KBHS Home Loans is the captive.
$305K-$525K typical NE FL range
The insurance reality (2026)

The insurance reality (2026)

In May 2026, the average national builder is offering $30K-$60K in incentives per home — the highest level since 2009. But not all incentives are created equal. Here is how to actually compare what's on the table.

Incentives — The Real Math

Builders are dangling

$50K+ in incentives.

Builders push you to their captive lender because the lender is owned by the builder and the incentives are tied together. Sometimes the package is genuinely the best deal — Pulte Mortgage and DHI Mortgage have been competitive. Other times the captive's rate is 0.375%-0.625% above true market and the "incentive" is just paying down a rate that was inflated to begin with. The only way to know is to get an outside Loan Estimate from a competing lender during your 10-day shopping window after the captive's initial disclosure. I have a list of independent lenders in the directory below who will give you a real apples-to-apples comparison.

What to inspect (the actual list)

What to inspect (the actual list)

Most buyers think "it's new — what could be wrong?" The honest answer is: plenty. Tract builders run on tight margins and tight schedules. Subcontractor rotation is high. The single best money you will spend on a new build is a private inspector at three stages of the build. Here is the diligence stack I run on every new-construction transaction.

The Inspection Layer Most New-Build Buyers Skip

What I am checking

on a new-construction

purchase.

Pre-pour foundation inspection
Before the slab is poured — vapor barrier, plumbing rough-in, post-tension cable layout (where used), grade prep, termite pre-treat. Errors caught here cost $200 to fix. Errors caught after move-in cost $20,000. Most buyers skip this stage entirely; I push for it on every contract.
Pre-drywall inspection
Framing, electrical rough-in, plumbing rough-in, HVAC ductwork, window flashing, structural strapping. Once drywall goes up, everything behind it is invisible until something fails. NE FL inspectors charge $400-$700 for this stage. It is non-negotiable on my deals.
Final walkthrough inspection
Independent inspector — NOT the builder's QC — walks the home before closing. Standard $400-$600. Generates a written punch list the builder must address. Without this, you are relying on a 22-year-old new-home consultant to tell you what is wrong with the house she is also trying to sell you.
11-month warranty inspection
Before your 1-year workmanship warranty expires, I send an inspector back through. They find every drywall crack, settled door, paint pop, and trim gap that has emerged in year one. Builder is contractually obligated to fix them. Buyers who skip this step pay out of pocket for every issue in year two. Cost: $350-$500.
CDD fee analysis
Community Development District bond + O&M. Nocatee, Wildlight, RiverTown, TrailMark, Trout Creek — almost every major NE FL MPC has a CDD. Bond portion can run $1,000-$4,000/yr for 30 years on top of property tax. We pull the disclosure BEFORE you sign — not when the tax bill arrives.
HOA assessment & reserves review
Most new MPCs have a developer-controlled HOA with low initial dues that step up sharply once the developer turns over to homeowners. We pull the budget, reserve study, and any pending assessments — if reserves are thin, a special assessment is coming.
Wind mitigation form (OIR-B1-1802)
Florida-specific document — roof-to-wall attachment, opening protection, secondary water resistance. The builder pulls this on day one; we make sure you receive it. Worth 30-50% off your wind insurance premium.
Elevation certificate (where applicable)
Required for any home in AE or VE flood zone. New construction is built to or above BFE, but you need the document to get the insurance discount. Builder is supposed to provide it; sometimes they forget.
Post-close lot grading & drainage
Builder finishes the lot to engineered drainage plan — and then a thunderstorm reveals it does not actually drain. I do a written drainage check at 60 days and 180 days. Inside the 1-year warranty window, the builder owns the fix. After that, you do.
Driveway, walkway, and pool deck cracks
NE FL soils + heat = concrete cracks. Anything wider than 1/8 inch in year one is a warranty item. Document with photos and a ruler. Builders will try to call them "cosmetic" — the warranty document does not.
Stucco, paint, and exterior caulk
Hairline cracks at corners, gaps at penetrations, separations at trim. Year one items. Document them now or pay for them later.
Builder upgrades vs aftermarket math
The design center is where buyers lose tens of thousands. Some upgrades are smart (structural, plumbing rough-ins for future use). Most cosmetic upgrades cost 2-4x what an aftermarket installer charges. I have an upgrade-vs-aftermarket spreadsheet I walk every buyer through before they sit at the design center.

Three private inspections — pre-pour, pre-drywall, and final — typically cost $1,200-$1,800 combined. That is less than 0.5% of the home's price and it is the single best money you will spend on the entire transaction. The 11-month inspection is the bonus round — schedule it for month 10. Builders will service every line item if you are inside the warranty window. After month 12, they will tell you to file a claim.

Flood zones & FEMA

Flood zones & FEMA

Almost every NE FL production builder uses some version of the 1-2-10 warranty structure (often backed by 2-10 Home Buyers Warranty or a similar third-party administrator). The categories are non-negotiable, but the deadlines are. Miss one and you pay for the repair yourself.

The 1-2-10 Warranty — Decoded

One, two, and ten years —

the three clocks every new-build owner needs to know.

Under Florida Statutes §558.004, before you can sue a builder for construction defects you must serve a written Notice of Claim with the specific defects and give the builder 60 days to inspect and offer a remedy. You CANNOT skip this step. The 4-year statute of limitations runs from the date the defect was (or should have been) discovered; the 10-year statute of repose is the hard ceiling from completion. Most disputes never reach litigation — but you need a builder-warranty attorney involved by month 10 if you have a serious unresolved item.

Where to actually look

Where to actually look

Northeast Florida's master-planned communities (MPCs) are where most new-construction activity is concentrated. Each has its own personality, builder mix, amenity package, and CDD/HOA structure. Here is the honest lay of the land.

Where New-Build Buyers Land

The new-construction

map

of NE Florida.

Nocatee<br>Twenty Mile<br>Crosswater<br>Coastal Oaks<br>Del Webb Nocatee
Top-selling MPC in NE Florida. 15,000 acres across St. Johns County. A dozen+ active villages — Twenty Mile (lakefront), Crosswater (newer, family), Coastal Oaks (upper-mid), Del Webb (55+), Greenleaf, Riverwood, Siena. Builders include ICI, Dream Finders, Toll, Pulte, Del Webb, David Weekley, Riverside, Providence. CDD bond + O&M $1,000-$4,000/yr on top of taxes. Splash water park, fitness, fiber internet included.
$425K-$2M+
Wildlight
Nassau County's master-planned answer to Nocatee. Coastal-Florida design language, walkable village center, A-rated schools, growing rapidly. Builders include Mattamy, Riverside, Dream Finders, Pulte, and others in Forest Park and surrounding villages. CDD active. Younger community = lower resale comp depth but strong appreciation trajectory. Great fit for Mayport/Kings Bay military and remote workers.
$385K-$1M
RiverTown
St. Johns County MPC along the river, ~10 minutes south of Nocatee. Mattamy is the master developer; multiple builders inside. Riverfront amenity center, kayak launch, fiber. Less premium than Nocatee, lower price point, fast-growing village mix. CDD active.
$385K-$850K
eTown
Master-planned but feels suburban-urban — Mandarin / Southside Jacksonville. Built around tech / wellness branding. Pulte, Dream Finders, David Weekley, Toll active. Closer to downtown Jax than Nocatee, closer to the beach than RiverTown. Mid-life professional sweet spot. CDD active but lower than Nocatee.
$425K-$950K
TrailMark<br>Trout Creek<br>SilverLeaf
St. Augustine area MPCs — TrailMark (Dream Finders / DR Horton), Trout Creek (multi-builder), SilverLeaf (Hutson). Lake amenities, top-rated St. Johns County schools, generally 15-25% cheaper per square foot than Nocatee. CDD varies — TrailMark and SilverLeaf are full CDD. Best mid-market value in St. Johns County.
$365K-$725K
Oakleaf Plantation<br>Eagle Landing<br>Tributary
Clay County (Oakleaf, Eagle Landing) and Nassau County (Tributary) MPCs. DR Horton, Lennar, KB Home, Mattamy. Entry-to-mid price point, top-rated Clay schools, longer commute to Jax. CDD active in most. Best price-per-square-foot in NE Florida new construction.
$305K-$525K
The step-by-step process

The step-by-step process

New construction has a different rhythm than resale. Longer timelines, more decision points, more places for things to go sideways. Here is the predictable path I run.

The Process

From model home to

move-in,

step by step.

Register Tim FIRST
01
Critical. Before you walk into any model home, I register you with the builder as your buyer's representative. If you walk in alone, the builder will register YOU — and you lose representation for that community, often for 30+ days. This costs you nothing and protects everything.
Strategy & Builder Tour
02
We narrow which builders and communities fit your budget, school zone, commute, and lifestyle. Then we tour 3-5 model homes together. I take notes the builder rep will not — base price vs upgraded price, lot premium math, which floor plans hold resale, and what each builder will negotiate on.
Lender Shop — Captive AND Independent
03
Get a Loan Estimate from the builder's captive lender. Get a competing Loan Estimate from an independent lender. Compare full-cost: rate, points, fees, mortgage insurance, and the incentive tied to using the captive. Sometimes captive wins. Sometimes it doesn't.
Contract Review
04
Builder contracts are written by builder lawyers. They are 40-80 pages. Forced arbitration, limited warranty disclaimers, change-order pricing, completion-date clauses. I read every page and flag the items I want struck or modified before you sign. (Some builders won't budge. Some will. You only find out by asking.)
Design Center
05
The single most expensive afternoon of the entire transaction. We sit down with my upgrade-vs-aftermarket spreadsheet and pick the upgrades that are (a) structural, (b) impossible to add later, or (c) priced fairly. Everything else goes on the post-close list.
Build Stage Inspections
06
Pre-pour inspection (foundation, plumbing rough-in, vapor barrier). Pre-drywall inspection (framing, electrical, plumbing, HVAC, flashing). Independent inspector — not the builder's QC. Written reports get sent to the builder's superintendent for correction before the next stage.
Final Walkthrough — With Independent Inspector
07
Two walkthroughs. First: independent final inspection at substantial completion, generates the punch list. Second: blue-tape walkthrough with the superintendent the week before closing, confirms every item resolved. Anything outstanding goes into an addendum at closing — in writing, with dollar amounts.
Closing, Move-In, and the 11-Month Inspection
08
Close, take possession, register your appliances. Then in month 10, we book the 11-month inspection. The inspector finds every defect that emerged in year one. Builder fixes them before the workmanship warranty expires. This single step pays for itself 10x over.
Recommended Specialists

Trusted NE Florida professionals

These are the local pros I work with on new construction deals — independent, vetted, no kickbacks. Each handles their own scope; you hire them directly.

Categories

New-Construction Home Inspectors (Pre-Pour, Pre-Drywall, Final, 11-Month)
These are independent NE Florida inspectors who do phased new-construction inspections — not just final walkthroughs. They know what to look for at each stage and they will write reports the builder takes seriously.
Structural Engineers (Foundation, Framing, Defect Documentation)
When a home inspector finds something that might be structural — settlement, foundation crack, framing issue — you escalate to a licensed Professional Engineer. PE-stamped reports are what builder warranty teams and construction-defect attorneys actually act on.
Construction-Defect & Builder-Warranty Attorneys
If your builder will not honor the warranty, or you discover a structural issue inside the 10-year statute of repose, you need a Florida construction-defect attorney before month 10 of any dispute. Florida Statutes §558 requires a formal Notice of Claim before suit.
CDD & HOA Financial Analysts
Before you sign — and especially before you fall in love with a community — somebody needs to read the CDD bond documents and HOA reserve study. These are the people who do that.
Independent (Non-Captive) Mortgage Lenders
Use these for your competing Loan Estimate against the builder's captive lender. The 10-day shopping window after the captive's initial disclosure is your friend.
Builder-Warranty Administrators (Background)
Useful context — the third-party companies that actually administer most NE FL builder warranties. Knowing who holds the warranty changes who you call.
Post-Close Specialty Trades (Smart Aftermarket Upgrades)
Most builder "upgrades" are dramatically overpriced vs the same work done by a licensed local contractor after close. These are the trades to hire post-close instead of at the design center.
Frequently Asked

Real questions buyers ask me

Do I really need a buyer's agent at the builder's model home? They seem nice and helpful.
Yes — and you need to register me BEFORE your first visit. The friendly model-home rep is paid by the builder and reviewed by the builder. They will not negotiate against their employer for you. They will not flag bad contract language. They will not push the punch list. My commission is paid out of a line item the builder has already budgeted whether you bring an agent or not — so you get representation at zero cost. Walking in alone gives up your representation and saves the builder a commission. That is the math.
What are CDD fees and why do they matter so much?
A Community Development District is a special-purpose unit of local government created to fund infrastructure (roads, water, sewer, amenities) for a new community. The CDD floats a bond and homeowners repay it via an annual assessment on top of property tax. In Nocatee, RiverTown, Wildlight, TrailMark, SilverLeaf, and most NE FL MPCs, CDD assessments run $1,000-$4,000/year per home and the bond portion lasts about 30 years. The bond can be paid off lump-sum (typically $20K-$60K depending on community and lot size) but most owners just pay it monthly with their taxes. We pull the exact CDD disclosure for any home you are serious about — BEFORE you sign — so the tax bill in November is not a surprise.
Is the builder's lender incentive really the best deal?
Sometimes yes, sometimes no — and the only way to know is to shop. By federal law (TRID / RESPA), once you receive a Loan Estimate from the builder's captive lender, you have a 10-day shopping window during which you can request competing Loan Estimates without affecting your terms. I always run at least one independent quote in parallel — same loan amount, same term, same down payment — and compare full cost (rate, points, fees, MI). If the captive wins after counting the builder credit, we use them. If the independent beats the package even after losing the credit, we switch. I have seen both outcomes in 2026.
What is the 1-2-10 warranty and what does it actually cover?
1-2-10 is shorthand for the standard new-construction warranty structure: 1 year on workmanship and materials, 2 years on mechanical and electrical systems (plumbing, electrical, HVAC distribution), and 10 years on major structural defects. Most NE FL builders back this through a third-party administrator like 2-10 Home Buyers Warranty. The key thing buyers miss: each clock starts at closing and the obligation to file inside the window is on YOU. Schedule the 11-month inspection for month 10, file one consolidated punch list before month 12, and document mechanical items aggressively in months 18-22 before the 2-year wall.
What's the catch with builder rate buydowns?
Two catches. (1) On a 2/1 buydown, your rate is 2% below market in year 1 and 1% below in year 2 — then it snaps to the full note rate in year 3. You must qualify at the full note rate, and you should save the difference in years 1-2 to absorb the jump. (2) The captive lender's underlying note rate may be 0.25-0.625% higher than true market — so the "deal" is partly paying down a rate that was already inflated. Run an independent Loan Estimate to compare apples-to-apples. Permanent buydowns (full 30-year below-market rate) are a better deal than temporary buydowns when available.
How do builder upgrades compare to doing the same work after closing?
Rule of thumb: the design center charges 2-4x what a local contractor charges for the same work post-close. The smart upgrades to do AT the design center are: (a) structural changes (extended garage, bonus room, gourmet kitchen layout), (b) anything inside the walls (extra outlets, pre-wired speakers, plumbing rough-in for future bar), and (c) major appliance upgrades where the difference is small. The dumb upgrades are: closet systems, plantation shutters, epoxy garage floor, ceiling fans, landscape packages, and most paint/finish upgrades — all of which are 40-60% cheaper post-close from a local installer. I have a spreadsheet I walk every buyer through before the design center appointment.
What inspections should I get on new construction, and at what stages?
Four inspections, all by independent inspectors (not the builder's QC). (1) Pre-pour foundation inspection — $300-$500. Catches plumbing rough-in errors, missing vapor barrier, bad termite pre-treat. (2) Pre-drywall inspection — $400-$700. Catches framing, electrical, plumbing, HVAC, and flashing issues before they are buried behind drywall. (3) Final walkthrough inspection — $400-$600. Generates the official punch list. (4) 11-month warranty inspection — $350-$500. Catches everything that emerged in year one before the workmanship warranty expires. Total ~$1,500-$2,300 — the single best money spent on the entire transaction.
Can I really negotiate with a new-home builder?
Yes, and you should — but the lever depends on the builder and the market. In May 2026, with $30K-$60K average incentives nationally, builders are negotiating more aggressively than at any point since 2009. The leverage points: (1) standing inventory (already built, sitting) negotiates hardest, (2) end-of-quarter pushes for sales, (3) lender incentive vs price reduction trade-offs, (4) design center credits, (5) closing-cost concessions, and (6) lot premium reductions. The myth: "builders never come off price." The truth: builders will not come off PUBLISHED base price (it would screw their comp set), but they will discount via incentives, credits, and lot premiums to the same net effect. I know which builder negotiates what.
What's the deal with post-close grading and drainage issues?
Builders finish lots to an engineered drainage plan. The plan is on paper. Real-world drainage depends on rainfall, neighbor lots being finished, sod establishing, and a dozen other variables. Common year-one issue: water ponds against the foundation, the side yard becomes a swamp, or the swale runs the wrong direction. ALL of this is covered under the 1-year workmanship warranty IF you document it in writing and submit before month 12. After that, you are paying $3K-$15K to regrade your own lot. I do a written drainage check after the first major storm and again at month 9 — photos, video, and a formal warranty submission if anything is off.
Are the schools in these new MPCs really as good as advertised?
St. Johns County (Nocatee, RiverTown, TrailMark, SilverLeaf, eTown south) is consistently ranked the #1 school district in Florida and top 25 nationally — it is genuinely as advertised. Nassau County (Wildlight) has solid schools and the brand-new Yulee schools serving Wildlight are A-rated. Clay County (Eagle Harbor, Oakleaf) has strong but uneven schools — some excellent, some average. Duval County (eTown north) is the most varied — verify the specific school assignment for any home you tour, because Duval boundaries can shift annually. I pull the exact zoned schools and current Florida DOE grade for every home you are serious about.

📰 Cite this guide

Journalists, bloggers, and local-news editors: feel free to cite this guide. Suggested attribution: Tim Sherman, The Saltwater Realtor (Momentum Realty), thesaltwaterrealtor.com/new-construction-guide.html. For direct quotes or current data: (443) 223-6773 · agenttimsherman@gmail.com

Sources used:

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